10 Tourism Initiatives to Conserve Marine Biodiversity

protected tourism
The Botos da Barra project from Tramandai (RS) is one of the initiatives supported by the Fundação Grupo Boticário. Photo: Ignacio Moreno (CECLIMAR/CLN/UFRGS)

The search for more authentic experiences, outdoor activities and greater contact with nature are among the major trends in tourism in the coming years. In order to stimulate sustainable businesses that can contribute to the conservation of biodiversity in coastal regions, and to move in line with these tourism expectations, the Boticario Group Nature Conservation Fund has selected ten projects to receive technical and financial support starting this year.

Responsible tourism solutions developed in the northeast, southeast and south regions of the country are among 19 countrywide initiatives selected by Camp Oceano for a total of BRL 3.7 million in financial support over the next three years. In addition to tourism, solutions to reduce marine pollution and mitigate the effects of the climate crisis in coastal areas were also supported.

“Developed through collaborative creativity, learning and mentoring to improve ideas, Camp Oceano’s projects have shown the potential to have a positive and long-term impact on the conservation of our coastal and marine communities by integrating tourism, science, education, economic development and community integration,” — evaluates Omar Rodriguez, Senior Manager of Engagement and Institutional Relations at Fundação Grupo Boticário.

tourism and conservation
Project Botos da Barra

Northeast region

Most of the supported projects are located in the North East. Of the six pending initiatives in the region two Em Pernambuco. Coalition for Corals is a science tourism program that aims to involve the local community of Porto de Galinhas in addressing reef degradation and meeting the demand for new tours. The project, carried out by BioFábrica de Corais, aims to implement a reef restoration program divided into four management programs: coral transplantation, mapping and monitoring, restoration of diseased colonies, and educational experience.

already a project noronha birds seeks to combine tourism and conservation activities in the Fernando de Noronha archipelago. Organized by the Instituto Espaço Silvestre, it aims to conserve the greatest diversity of seabird species in Brazil, as well as to stimulate the local economy, science, communication and social activity.

From Joao Pessoa (PB), the coral I care about is an integrated and collaborative management model designed to help people and marine tourism businesses conserve Paraiba’s offshore reefs using interactive digital technologies and environmental awareness campaigns. The goal of the solution, developed by the Association for the Advancement of Science and Technology (Scientec), is to promote responsible and sustainable tourism, with a focus on monitoring the health of the ecosystem and continuously engaging users in conservation efforts.

protected tourism
Project How to turn the towers into the sea?

in Ceara, an initiative of the Association for the Research and Conservation of Aquatic Ecosystems (Aquasis) is among the selected ones. Project Know to keep aims to promote responsible tourism in the municipality of Icapui with the aim of strengthening public tourism, allowing an orderly visit for observation and experience within the framework of the Shared Tourism Plan. The project will provide technical and legal support to various social actors, helping to strengthen tourism activities to conserve manatees and migratory birds, endangered species and their natural habitats.

Project Opening the ocean in the footsteps of sea turtles, from the Institute for Sustainable Development of the Marau Peninsula, Bahia, integrates a set of local activities to link the tourism trade, residents, tourists and public authorities, to reduce the pressure on natural resources resulting from tourism disorder. It works from spreading ocean culture through educational travel trails and developing an app that connects people and businesses to ocean and turtle conservation.

Prepared by the Reef Conservation Project, in Alagoasdecision Development of ecotourism in APA Costa dos Corais aims to promote collaborative tourism in the monitoring of coral reefs of the largest coastal-marine conservation complex in Brazil. The process includes educating tourists and enabling them to collect data during their snorkelling trips. A team of researchers will make quarterly expeditions to compare and verify the data collected by tourists.

South Region

Two solutions benefit maritime tourism on the north coast of Rio Grande do Sul. Aquatic Mammal Research Group Initiative Rio Grande do Sul (Gemars), project How to turn the towers into the sea? aims at real and virtual observation of marine life in Torres. He also intends to draw the attention of the city to his coastline through wolf and sea lion watching tourism, not necessarily on board.

tourist towers
Project How to turn the towers into the sea?

O Panel buttons, another project in Rio Grande do Sul that will receive financial support from the Fundação Grupo Boticário, is a solution for the development of local conservation tourism in Barra do Rio Tramandai. Through participatory methods of local stakeholder qualification and awareness, value-added services and spectacular landscape beauty, the NGO Kaosa project aims to be a catalyst for the sustainability of fisheries and coastal communities.

porpoise conservation
Project Botos da Barra
dolphin conservation tourism
Project Botos da Barra

Implemented by the Joinville Region Educational Foundation, a project Caminos do Mar – Nature tourism for the conservation of Babitonga Bay, in Santa Catarina, intends to promote tourism on board to observe nature, such as porpoises, the smallest endangered dolphin in the world. The project intends to create a technical base for the development of activities and transfer the created products to a network of employees, including young people who are taking a technical course in the field of tourism. The created products have great potential for transformation into public policy.


One of the supported projects will be developed on the North Coast Sao Paulo. Decision Diving with Mero, a member of the Association of Ecologists Terra Viva, aims to develop technology for captive rearing of sea bass, establish protocols for keeping juveniles, map areas suitable for release, repopulation and encourage tourism to observe megafauna. Sea bass can reach three meters in length and weigh more than 400 kilograms. The project will educate traditional communities, instill ocean culture, create opportunities for perch-watching tourism, and strengthen surrounding communities.

preservation of tourism
Project Botos da Barra


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