Blanco is the portrait of a generation – gallery

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Blanco in Valentino at Eurovision 2022 (everything you need to know>)

A few hours after Eurovision 2022, the most popular stage in the world, as if in a fairy tale, Blanchito emerges from the humid forests of his pre-Alpine hills to face a new consciousness. Well told by photo campaign produced by Valentino in Londoncon Blank main role.

The one between Blanco and Valentino is a relationship that – to say the least Mahmood – has no labels. Let me be clear, it is a story of contracts, engagements, use of images, in short it is advertising. And yet, in that special industry that is fashion – yes, fashion, despite the normalizing attacks of marketing, is still a special industry – the marriages between charismatic artists like Blanco and fashion houses that made the history of costume like Valentino continue to resonate. than mere mutual convenience. Especially if they arise from the matrix of an anticipation. Artists value companies that believe in them first. Mahmood himself explained it very well recently, speaking of Riccardo Tisci, Burberry’s creative director: “Riccardo believed in me from the start”. Even today, Mahmood pays special attention to Tisci’s advice and clothing.

Blanco Valentino PierPaolo Piccioli Michael Bailey Gates Joe McKenna
Blanco in Valentino – photo: Michael Bailey Gates – styling: Joe McKenna

your white Maison Valentino it arrived earlier than others, because it previously saw in Blanco a potential for collective emotional similarities – and connections -. It was not an automatic bet. In the first months of last year (2021), Blanco presented himself on the scene as a joker of unpredictable caliber: one that a year later he would have worn the bra thrown by the fans without a fight. A child overloaded with self-irony and the desire to break up, an energy that is normally not fun to that of fashion – by definition a self-referential world that takes itself terribly seriously.

Today we observe it in these photos that tell a conscious Blanco, suspended in a breath that seems, more than a pose, a conquest of consciousness. Turin is buzzing with excitement (here we tell you four things to do in Turin in the days of the Eurovision train). More or less two hundred million viewers in front of the TV on the night of the final. Blanco represents the greatest phase of his life. And Michael Bailey Gates’ photos for Valentino tell a Blanco who now knows he can no longer wear the unwilling enfant prodige’s shoes. Go-go platinum records, record streaming, Sanremo victory, tour with all stages already sold out. There is little room to pretend that nothing has happened.

We’re near Shoreditch, in Arnold Circus, the London area that was a hipster and is now the quintessence of gentrification, the European resonance of the New York meatpack: industrial barracks that have helped East London over the past two decades. transform into an exchange platform creative, profit and opportunity. A gigantic mixture of communities drenched in the desire to tear the future apart. It is no coincidence that the raised garden near where Valentino shot the campaign is cared for by the volunteers of the collective Friend of Arnold Circus, to which the house has made a donation. “I really like that the community takes care of this place – he says PierPaolo Piccioli, creative director Valentino – is an idea of ​​the city that I love. We share something, we take care of something together.”

In Shoreditch (East London) this idea of ​​globalism is palpable that the real and the virtual, the mechanisms of consumption and the ability of different human communities to ride capitalism as a chance for liberation† The Gen-Z more than any other he teaches us this. Exactly: this campaign is a photographic, advertising and popular story of a generation.

a Shoreditch, photographer Michael Bailey Gates and stylist Joe McKenna they told Blanco in hooded sweatshirts, embroidered tulle, lace, collegiate bomber jackets and glittery shirt dresses. But it all happened a year ago.

It was PierPaolo Piccioli who realized Blanchito’s potential, when Italy was barely humming”Sleepless nightsAnd the young punk bunny from Brescia hadn’t climbed all possible rankings yet. †Our song“, Track with Mace and Salmo, he went crazy with the radios and Blanco started to be loved by everyone *, absolutely everyone *.

It is said – but about Valentino they do not confirm – it was one of PierPaolo’s sons who reported Blanchito to his father: who knows if the boy is listening “Rust” on Soundcloud, a lost track in the waste of today’s bulimic discography, the sign of Blanco’s undeniable indie calling. Anyway, Valentino followed Blanco step by step through the months of the fires of fame and glory, rankings and collab.

Last August 2021, as part of the collaboration between Valentino and the creative and musical scouting platform Boiler Room, Blanco performed in the Mars metaverse performance with the then single “blinders” which opened up the single ascent to all possible streaming rankings (video editor’s comment above).

Just a few weeks later, September 2021, in the video of “heavenly blue” – region Simone Peluso – Blanchito rolls around naked between the elements of earth, air, water and fire. Then he goes into the woods in a ruffled Valentino shirt. It is the video with which Blanco takes the big leap: it is clear that we are now no longer alone with Michelangelo in the basements of Soundcloud, and that from the small label “Eclectic Music” we are now in the hands of “Island Record”: now Blanco is a star, the first fashion items are raining, everyone wants Blanco. These are the weeks when Mahmood, Blanco and Michelangelo weave the gang “chills”, that a few months will overwhelm Sanremo 2022.

On the Ariston stage in February 2022, as Mahmood moves from Prada to Burberry, from Balenciaga to Rick Owens to Sacai, Blanco dresses Valentino in four out of five evenings (the evening of duets, Blanco wears The Attico† PierPaolo Piccioli takes a gamble and paints a Blanco on the Sanremo stage that we had never seen before. Here comes a impregnable fret wrapped in satin and tulle, embroidery and cloaks: A bomb that breaks through the screen. they fly diamond bikeMahmood and Blanco stage total love and give us that magical night from the sky of pearls.

When Valentino started creating – explained PierPaolo Piccioli – there were many rules for wearing clothes“while now”fashion is a matter of self-realization. This collection brings Valentino into this new world and gives new meaning to codes and values.

Blanco has this ability to reproduce all the human nuances, draw them to himself in a collective rite – like only great stars – and then send them back in the form of a story. In this magical new wave of Italian discography (hurrah), there is a small group of storytellers of our time who can dignify the legacy of the great Italian songwriter and Blanco is definitely the bomber of this team (and yes, Mahmood is the director) . Speaking of football: Blanchito cheers for Roma – a Brescian cheers for Roma! – and in the Olimpico they have now adopted his song “Until they bury me” as a Giallorossi hymn. From grandmothers to little girls *invaded* to fans of the curve to the Pope and then up, towards love with shivers: the power of a generation that puts everything back into circulation.

Blank in a message from PierPaolo Piccioli
Blank in a message from PierPaolo Piccioli

Last Thursday I witnessed the following scene. Milan, traffic lights at Bocconi ( editors), a boomer about sixty years old who drove a BMW 2 Series (yes, the old BMW) had Blanco’s “Celestial Blue” at full volume and through the glass I could see with my eyes are lips following Blanchito’s lines. I don’t know if he sang, he had the windows closed, but his lip was definitely synced:

And I’ll take cover
As I learn to accept
That if time has already done that
Now you are a memory of me
An imaginary memory of me
From the brother I would like
Born in the month of Aquarius
I would be the fish and you would be the shark…


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