Dad, Mom, Aunt: A journey that unites several generations of the family gains momentum – 05/11/2022

For nearly two years, the pandemic has separated many families and friends. Celebrations of birthdays, golden anniversaries and weddings were postponed. Travel too. Now that the covid seems to be calling a truce and the borders are open, everyone wants to meet and celebrate – preferably at a destination in Brazil or abroad.

According to 78% of consultants at Virtuoso, a global network of agencies specializing in luxury tourism, there is an increasing demand for travel that brings together large groups of several generations. And 95% of them think this trend will continue at least until the end of 2022.

“There is a growing demand for multi-generational family vacations,” Daniela Pescio, Brazil’s Four Seasons sales director, said in an interview with Nossa. “Families feel more the need to get together and explore the world together.”

Party with Mickey

That’s why the network has created two new packages for families looking to reconnect at Walt Disney World, which is celebrating its 50th anniversary. They are not made for every pocket, but reflect the trend.

Family Reunion at Four Seasons Resort Orlando at Walt Disney World Resort

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The five-night Royal Splendor Package at the Four Seasons Resort Orlando at Walt Disney World Resort, accommodates up to 50 people, covers the entire 16th floor of the hotel and includes the Presidential Suite and the Royal Suite, from which you can watch the fireworks of the Magic Kingdom.

Exclusive experiences for those who hire him include a private party with Mickey Mouse, an exclusive rooftop brunch overlooking Cinderella Castle, spa treatments, a movie session in the pool and a game night in closed family facilities. , personalized menus and VIP tour of the parks. All this, of course, comes at a price: US$500 thousand (about R$2.5 million).

Families at the Four Seasons Resort Orlando at Walt Disney World Resort - Disclosure - Disclosure

Families at Four Seasons Resort Orlando at Walt Disney World Resort

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The Grand Getaway, on the other hand, costs US$50,000 (R$257,000) for four nights, for groups of up to six people, housed in the Grand Suite, which has three bedrooms. The pack includes one of the Royal Splendor experiences.

family size luxury

No wonder many of the luxury hotel chains invest in private and large accommodations, with attractions for all members of the family. Rocco Forte opened its first villas in 2021 at the Verdura Resort in Sicily. Each has three to four bedrooms overlooking the Mediterranean, plus access to the golf course and kids’ club.

Travel provides amenities for the little ones and accessibility for all - Getty Images/iStockphoto - Getty Images/iStockphoto

Travel offers attractions for the little ones and accessibility for everyone

Image: Getty Images/iStockphoto

Ultima, in its facilities in Crans-Montana, Switzerland, offers two chalets that can accommodate up to 38 people and have a children’s dormitory, cinema, swimming pool, arcade, cigar lounge, billiards room, spa with various treatments and more.

Four Seasons itself also offers its “Private Retreats”, luxury villas with a butler, a personalized menu and exclusive experiences, within the properties of the hotels. In total there are 28 destinations. In the Seychelles, for example, one of the residences has seven bedrooms, which can accommodate up to 14 guests.

Four Seasons Private Retreats Seychelles - Disclosure - Disclosure

Four Seasons Private Retreats Seychelles

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Village offers attractions and shelters for up to 14 people - Press release - Press release

Village offers attractions and houses up to 14 people

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The Maldives are equally popular with couples in the Indian Ocean. Nevertheless, there is an increasing demand for housing for multi-generational families.

“Many families live and work in different cities or countries, so we see that many parents and grandparents want to bring everyone together in one place to create memories and experiences together,” said Paul Counihan, director of sales and marketing at Anantara Kihavah.

For example, we organized large groups where grandparents met their grandchildren at the hotel, which is really magical. Many family moments and celebrations were lost due to covid.”

Anantara Kihavah, in the Maldives, even has an art class for kids - Press release - Press release

Anantara Kihavah, in the Maldives even has an art class for the little ones

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Brazilians benefit. In January 2021, they became the resort’s second largest home market.

“The number of guests from Brazil has increased, from multi-generational bookings to couples, honeymoons and groups of friends,” notes Counahan, noting that the property offers attractions for all ages, from stargazing to underwater restaurants, to cooking and aquatics biology classes, a private sunset cruise and several restaurants.

For grandma and grandson

This is an important element to note when thinking about a destination and accommodation for a multigenerational journey: that there are accessibility, comfort and activities for people of different ages.

The Hilton Lago Como, in Italy, offers boat trips to Comacina Island, by bike – with a guide to point out Villa Balbianello, where Star Wars and 007 movies were filmed, and picnic – by Vespa and on foot, in addition to windsurfing and access to nearby golf courses and tennis courts.

Tierra Patagonia - Disclosure - Disclosure

Tierra Patagonia

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Here in South America, Rede Tierra hotels – Atacama, Patagonia and Chiloé – operate on an all-inclusive system and have light walks and van tours, good for the little ones and the big ones. But there are also activities such as horseback riding and kayaking, which vary by accommodation. The buildings are one storey, which helps a lot with locomotion.

At Tierra Patagonia it is possible to book several terraced apartments.

Hotel-Farm Mazzaropi, in Taubaté (SP) - Press release - Press release

Hotel-Farm Mazzaropi, in Taubate (SP)

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But you don’t even have to leave the country to miss living with parents, children, uncles and cousins ​​in another destination and with the comfort of a hotel. The Hotel-Fazenda Mazzaropi, in Taubaté (SP), allows the grandchildren to play with the help of the monitors and the grandparents to take craft classes or play boules, while the parents enjoy sand volleyball.

The apartments can accommodate four to five people and the suites can accommodate up to four people.

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