Promoting the conservation of biodiversity along the coast of Brazil is part of the mission of 19 projects that bring together sustainable tourismmitigation climate crisis in coastal cities and reduction ocean pollution and environmental incidents. Located in the southern, southeastern and northeastern regions of the country, they have been selected through the Camp Oceano process and will receive between 180,000 and 260,000 reais each over the next three years, for a total of 3.7 million reais in financial support from the Fundação Grupo Boticário throughout the entire period. country and Fundação Araucaria in Paraná.
Camp Oceano is part of the Teia de Soluções program and was the first program to support projects dedicated to the ocean. Of the 138 proposals received, 40 participated in three virtual days of immersion, learning, and networking to improve ideas. Of the 25 solutions that passed the leadership stage, 19 were selected for training, mentoring and technical support from experienced consultants.
“In the end, we chose proposals that could have a positive and long-term impact on the conservation of coastal and marine areas, as well as benefit people and local communities, including overcoming the difficulties caused by the Covid-19 pandemic,” assesses Omar Rodriguez. Manager, Senior Interaction and Institutional Relations Specialist at Fundação Grupo Boticário.
The selected initiatives are at various stages of development, be it formulation, idea, prototyping, or expansion of operations. Camp’s intention was to encourage the creation multidisciplinary, innovative, scalable and financially sustainable. It is expected that after three years they will all be implemented and structured to ensure their financial sustainability and be replicated in other contexts.
The eTrilhas platform, awarded in the latest edition of the Teia de Soluções program, is almost ready. “The learning process has been very important to the maturation of the product and business model, in addition to expanding our network of contacts,” says Paula Rascao, tourism expert and managing partner of the app, which connects visitors, guides and managers to benefit sustainable development tourism in natural areas. The project has received two years of sponsorship and is in its third semester.
Rascao says the financial contribution was necessary to keep the platform constantly evolving, launching new features and improving products based on feedback from users, managers and service providers, and to secure investment in marketing and commercialization. “Before this support, our income was not enough to meet all the needs and grow with the platform at the speed we needed. The results have been very favorable. After this period, we will be able to continue working on our own,” the tourism specialist guarantees.
The eTrilhas platform offers detailed real-time information about ecological trails in Brazil, sorted by difficulty level, terrain features, total distance and user rating — Photo: eTrilhas Collection
This reality is shared by Vivalá, which received BRL 193,000 from the Teia de Soluções program between early 2021 and 2022. Last year, more than 80% of her income was owned, and this year the goal is to exceed 90%. “This investment has been very important to the organization during the pandemic. The funds have been added to efforts to expand our operations during times of great uncertainty and have given more strength to the continuous expansion of our social and environmental impact,” says Daniel Cabrera, Executive Director and Co-Founder. The social enterprise has been active in the development of sustainable tourism in Brazil since 2017 and has started its expeditions in the Rio Negro Sustainability Reserve in Amazonas.
The financial support helped increase the number of CUs in the company’s operations by 250%, from 2 to 7, reaching the states of Acre, Amazonas, Para, Rio Grande do Norte, Bahia, Goiás and Minas Gerais in the biomes. Amazons, Cerrado and Caatinga. In 2021, Vivalá’s revenue increased by 210%, reaching over 1,000 travelers, investing R$850,000 in traditional indigenous, coastal, quilombola and sertaneha communities through the purchase of community-based services, reaching 6,500 hours of volunteer work, Daniel said. education in their tourism programs, known as “voluntary tourism”.
“Fundação Grupo Boticário has a history of supporting ocean-related research and believes that conservation of nature must be combined with balanced socio-economic development,” says Omar. The proposal to massively invest in projects related to the conservation of marine biodiversity came in response to the UN Decade of the Ocean. “Despite the fundamental role of the ocean in sustaining life on the planet, including climate regulation, food supply, leisure, energy, navigation and other aspects, the coastal marine environment is undergoing an alarming process of degradation. We have been very pleased with the outcome of this co-creation process and we look forward to the results that can be achieved in the coming years,” he says.
Discover the sustainable tourism initiatives envisioned in the process:
Coalition for Corals is a science tourism program that aims to involve the local community of Porto de Galinhas in Pernambuco in addressing reef degradation and meeting the demand for new tours. The project, run by BioFábrica de Corais, aims to implement a reef restoration program divided into four management programs: coral transplantation, mapping and monitoring, restoration of diseased colonies, and educational experiences.
noronha birds seeks to combine tourism and conservation activities in the Fernando de Noronha archipelago. Organized by the Instituto Espaço Silvestre, it aims to conserve the greatest diversity of seabird species in Brazil, as well as to stimulate the local economy, science, communication and social activity.
coral i care is a project with an integrated and collaborative management model to help people and marine tourism entrepreneurs in the conservation of coastal reefs in Paraiba using interactive digital technologies and environmental awareness campaigns. Created by the Association for the Advancement of Science and Technology (Scientec), the goal of the solution is to promote responsible and sustainable tourism, with a focus on monitoring the health of the ecosystem and continually engaging users in conservation efforts.
Know to keep aims to promote responsible tourism in the municipality of Icapuí, Ceará, with the aim of strengthening public tourism, allowing the organization of an orderly visit for observation and experience within the Shared Tourism Plan. The initiative comes from the Association for the Research and Conservation of Aquatic Ecosystems (Aquasis) and will provide technical and legal support to various social actors to help strengthen tourism activities for the conservation of manatees and migratory birds.
Opening the ocean in the footsteps of sea turtles, from the Instituto de Desenvolvimento Sustentável da Península de Maraú, in the state of Bahia, brings together a series of local activities that bring together the tourism trade, residents, tourists and government agencies to reduce the pressure on natural resources resulting from disorderly tourism. The project works from spreading ocean culture through educational travel trails and developing an app that connects people and businesses with the conservation of the ocean and turtles.
Development of ecotourism in APA Costa dos Corais, developed by the Recifal Conservation project in Alagoas, aims to promote participatory tourism in monitoring coral reefs in the largest coastal marine reserve in Brazil. This process includes educating tourists and enabling them to collect data during snorkeling trips, and a team of researchers will make quarterly expeditions to compare and verify the collected data.
How to turn the towers into the sea?an initiative by the Grupo de Estudos de Mamíferos Aquaticos do Rio Grande do Sul (Gemars), aims to observe the marine life in Torres in person and virtually, and to draw the attention of the city to its coastline through wolf and sea lion observation tourism, without the need to be on board.
Project Torres para o Mar: live and virtual observation of marine life in Torres. – Photo: Disclosure
Panel buttons seeks to develop public tourism related to conservation in Barra do Rio Tramandai, RS State. Through participatory methods of training and awareness raising among local stakeholders, service assessments and landscape scenic beauty, the NGO Kaosa project aims to stimulate the resilience of fishing and coastal communities.
Caminos do Mar – Nature tourism for the conservation of Babitonga Bay, in Santa Catarina, intends to promote tourism on board to observe nature, such as porpoises, the smallest endangered dolphin in the world. The project, implemented by the Educational Foundation of the Joinville Region, aims to create a technical base for the development of activities and transfer the created products to a network of employees, including young people who are taking a technical course in tourism. The created products have great potential for transformation into public policy.
Diving with Mero, created by the Terra Viva Ecological Association, aims to develop technology for captive rearing of sea bass and create protocols for keeping juveniles, mapping areas suitable for release, repopulation, and stimulating tourism to observe megafauna. The project, located in the state of São Paulo, will train traditional communities to promote ocean culture, create conditions for perch-watching tourism, and strengthen surrounding communities.