McPicanha causes controversy and kiosks confirm once again: ‘It’s real’ | economy

McPicanha had no meat in its composition, only the flavor of the sauce, Burger King was also the target of false advertisements by Procon
Reproduction/YouTube – 04.20.2022

McPicanha had no meat in its composition, only the flavor of the sauce, Burger King was also the target of false advertisements by Procon

The “visible but not” hamburger meat debate has brought the country to its feet in recent days. In fact, after McDonald’s Mc Picanha, which has no meat in its composition and only the taste of sauce, Burger King also entered the target audience of Procon for false advertising. The knowledge that Whopper Costela was actually flavored led the District Justice Department’s consumer protection agency to suspend commercialization of the sandwich in the Federal District. Just as McDonald’s admitted it was wrong and took it off its menu, Burger King quickly changed the name of its sandwich to the cut-out Whopper Pork Palette.

Faced with controversy, EXTRA took to the streets and asked the famous “podrão” whoever was in front of kiosks selling “everything in” sandwiches: Is the meat of the sandwich real, or also “it looks that way, but it looks that way”. not”?

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At the O Trailer kiosk in Irajá in Rio’s Northern Territory, meat “make it real”, guarantee partners Gabriel Sedano and Hayana França, 23 and 32, respectively. The trailer installed on Praça São Constant serves as a meeting point for residents.

The kiosk’s flagship is a sandwich called PF. That’s right, it’s a “meal” that includes handmade hamburgers made with a mix of flank steak, cheddar cheese, fried garlic, herb mayonnaise and french fries that go inside the sandwich and come in at R$25. the trailer costs R$18.90.

“The sandwich is reminiscent of mother food with lots of garlic, flavor, fries, and attracts people from everywhere, even when ordering for delivery,” Hayana says.

He claims that making a steak burger would be very expensive, around R$40. That’s why Hayana and Gabriel opted for the tenderer and tastier flank steak.

He emphasizes, “I prefer to offer my customers a quality and genuine product rather than making a steak mix that is not actually steak, where the meat fat is mixed with ravioli steak or tea.”

The Sanduicheria Carioca kiosk in Andaraí, Rio’s North District has two types of hamburgers: artisanal, R$42, with fillings made on-site and a price that reflects the zeal of the merchant; and the partner costing R$15.90.

Jozileno Euzébio da Silva, 41, has been running the business for three years. He cooks clean grilled meats, eggs, cheese, bacon, and even steaks, in a spacious place for the kids to play on Maxwell Street.

“Our steak and rib burgers are made by us, we use real meat,” assures the manager who showcases the flavor.

I don’t eat on a big net. I prefer Baron

“Here, our meat is real and all ingredients have been carefully selected,” assures Diogelson Ferreira, 45, owner of the Barão Lanches kiosk on Rua Barão de Mesquita, on the border between Andaraí and Tijuca in the Northern Region.

Barão’s flagship is the X-tudo, which comes with one type of omelet with bacon, two meats, cheese and ham and costs R$15.90. The customer can add complements such as lettuce, tomatoes and onions, among others.

“People are eating around and they don’t even know what it is. Then they feel sick without knowing why,” says Gelson, as she prepares an açai with guarana for her client.

Antonio Carlos Santos, 39, works at the health clinic next to the trailer. And regular customer of kiosk:

“I don’t eat at a big chain, I prefer to eat here in Barão where I see sandwiches being made, I know where the food comes from and I’ve never felt sick.”

KFC and Giraffes anger McDonald’s and Burger King

Competitors of McDonald’s and Burger King provoked fast food giants after the discussion of sandwiches that are not in the composition of the products announced by businesses. The companies were briefed by Procon and invited by the Senate to make a statement.

According to the consumer protection agency, fast food chains spread misleading advertisements by advertising McPicanha and Whopper Ribs sandwiches without the aforementioned cuts of meat. Companies realized that the products did not contain sirloin or ribs, and that, in fact, the sandwiches were flavored.

In a campaign released Tuesday, KFC claimed that all of its chicken sandwiches were actually made from chicken. In the ad, the company highlights the image of a sandwich and points to the ingredients, emphasizing what is “not chicken” and what is “100% chicken”.

Shortly after the lawsuit involving McDonald’s last week, Giraffas joked in a Twitter post: “We’ve been notified because there’s too much pikanha on the menu,” reading a caption with an image of a dish and the words “urgent news.”


The controversy began when customers accused McDonald’s of not having picanha in their sandwich. The network admitted that the new McPicanha line has no products in its composition, but “a sauce with a natural picanha flavor.”

Faced with backlash, the company announced that the hamburger was withdrawn from its menu. In another announcement, McDonald’s said it was “undecided” on the name choice and would return with the product without a date.

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