‘This is real meat’

The hamburger meat controversylooks like but not” has won the country in recent days. In fact, after McDonald’s Mc Picanha, which does not contain meat in its composition and only has the flavor of sauce, Burger King has also become a favorite of Procon. false advertisement. The information that Whopper Costela is indeed flavored has informed the consumer protection agency of the District Justice Department, suspend the marketing Sandwich in the Federal District. Just as McDonald’s admitted it was wrong and took it off its menu, Burger King quickly changed the name of its sandwich to the cut-out Whopper Pork Palette.

Faced with controversy, EXTRA took to the streets and asked the famous “podrão” whoever was in front of kiosks selling “everything in” sandwiches: Is the meat of the sandwich real, or also “it looks that way, but it looks that way”. not”?

at the kiosk That Trailer, meat “make it real” in Irajá in the Northern District of Rio, guaranteed partners Gabriel Sedano and Hayana França, 23 and 32 years old, respectively. The trailer installed on Praça São Constant serves as a meeting point for residents.

The kiosk’s flagship is a sandwich called PF. That’s right, a “ready meal” artisan hamburger It’s made with a mix of flank steak, cheddar cheese, fried garlic, herb mayonnaise and french fries that goes into the sandwich and costs R$25. Another popular item in the trailer, X-tudo, costs R$18.90 .

Hayana prepares fake beef burger in Irajá
Hayana making fake meat burgers in Irajá Photo: Domingos Peixoto / Agência O Globo

— The sandwich is chock-full of garlic, flavor, fries, and reminiscent of mom’s meal that attracts people from everywhere, even when ordering for delivery — Hayana says.

He claims that making a steak burger would be very expensive at around R$40. Hayana and Gabriel chose the flank steak which was softer and tastier.

— One of my clients good quality and real product Rather than making a picanha mix that doesn’t actually contain picanha, it has steak or beef fat mixed with tea in it—he emphasizes.

Jozileno Saraiva from the Sanduicheria Carioca buffet shows off the 'real' meat sandwich
Jozileno Saraiva from the Sanduicheria Carioca buffet showing the ‘real’ meat sandwich Photo: Fabio Rossi / Agência O Globo

already at the kiosk sandwich shop In Andaraí, Carioca, Rio’s North District, there are two types of hamburgers: artisanal, R$42, whose filling is made on-site and has a price that reflects the enthusiasm of the merchant; and the partner costing R$15.90.

Jozileno Euzébio da Silva, 41, has been running the business for three years. He cooks clean grilled meats, eggs, cheese, bacon, and even steaks, in a spacious place for the kids to play on Maxwell Street.

— Our steak and rib burgers are made by us, we use real meat — assuring the manager by displaying delicacy.

Sandubas are consumer-approved, as in the Barão Lanches kiosk owned by Diogelson Ferreira
Sandubas are consumer-approved, as in the Barão Lanches kiosk by Diogelson Ferreira Photo: Fabio Rossi / Agência O Globo

‘It’s not like the wide web. I prefer Baron

“Here, our meat is real and all ingredients are carefully selected,” says Diogelson Ferreira, 45, owner of the kiosk. Baron SnacksOn Rua Barão de Mesquita, on the border between Andaraí and Tijuca, Northern Territory.

The Baron’s flagship is X-tudo. omelet with bacon, two meats, cheese and ham cost R$15.90. The customer can add complements such as lettuce, tomatoes and onions, among others.

“People are eating around and they don’t even know what it is. While Gelson is preparing an açai with guarana for his client, they later feel sick without knowing why.

Antonio Carlos Santos, 39, works at the health clinic next to the trailer. And regular customer of kiosk:

— I don’t eat at a big chain, I prefer to eat here in Barão, where I see sandwiches being made, I know where the food comes from and I’ve never felt nauseous.

KFC ad 'adds spice' to controversy over McDonald's and Burger King sandwiches
KFC ad ‘adds spice’ to controversy over McDonald’s and Burger King sandwiches Photo: Reproduction

KFC and Giraffes anger McDonald’s and Burger King

Competitors of McDonald’s and Burger King provoked fast food giants after the discussion of sandwiches that are not in the composition of the products announced by businesses. The companies were briefed by Procon and invited by the Senate to make a statement.

According to the consumer protection agency, fast food chains spread misleading advertisements by advertising McPicanha and Whopper Ribs sandwiches without the aforementioned cuts of meat. Companies realized that the products did not contain sirloin or ribs, and that, in fact, the sandwiches were flavored.

In a campaign released Tuesday, KFC claimed that all of its chicken sandwiches were actually made from chicken. In the ad, the company highlights the image of a sandwich and points to the ingredients, emphasizing what is “not chicken” and what is “100% chicken”.

Shortly after the lawsuit involving McDonald’s last week, Giraffas joked in a Twitter post: “We’ve been notified because there’s too much pikanha on the menu,” reading a caption with an image of a dish and the words “urgent news.”


The controversy began when customers accused McDonald’s of not having picanha in their sandwich. The network admitted that the new McPicanha line has no products in its composition, but “a sauce with a natural picanha flavor.”

Faced with backlash, the company announced that the hamburger was withdrawn from its menu. In another announcement, McDonald’s said it was “undecided” on the name choice and would return with the product without a date.

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