Next Sunday (05.08) Brazil celebrates the National Day of one of the sectors most affected by the pandemic in Brazil, but which, with strong support from the federal government, is experiencing a moment of recovery and showing strong resilience. This is tourism, a segment in which figures are gradually emerging, corresponding to the importance of activities, covering more than 50 different sectors of the economy throughout the country.
The evidence for positive results is based on recent data. According to the National Civil Aviation Agency (ANAC), for example, 6.4 million passengers carried domestic flights in March, doubling from the same period in 2021. Also in March, the Brazilian Association of Corporate Travel Agencies (ABRACORP) totaled 869 million reais in the area, just 2% lower than the same month in 2019.
Tourism Minister Carlos Brito commends the efforts of the tourism industry in the face of challenges and reaffirms the commitment to a full recovery of the sector. “The support of the Bolsonaro government and the commitment to trade have been fundamental to maintaining operations and preparing for resumption. The results motivate us to work towards allowing tourism to return to pre-pandemic levels and contribute more to the economy, job creation and income,” he stresses.
Another favorable example comes from the Brazilian Institute of Geography and Statistics (IBGS): the country’s tourism activity index rose by 29% in the first two months compared to the same period in 2021, after a 21% increase in the last year. compared to 2020. Incidentally, the members of the Brazilian Association of Travel Agencies (ABAV) closed 2021 with a total revenue of BRL 19.3 billion, up 37.6% from 2020.
Praia do Jacare promenade in Cabedelo (PB). Credit: Casio Murilo/MTur Destinos
Since the beginning of the pandemic, the Ministry of Tourism has taken a number of actions to mitigate the negative impact. These included Interim Measure 936, which guaranteed wages and reduced hours; deputies establishing rules for canceling and rescheduling services; a loan offer of 5 billion reais, a transfer of 3 billion reais for emergency actions in the field of culture and the presence of the Responsible Tourism Seal, which indicates compliance with Covid prevention measures.
Minister Carlos Brito notes that the adoption of biosecurity protocols, coupled with advances in coronavirus vaccination promoted by the federal government, are strengthening favorable travel conditions across the country. “Our main goal was to ensure the survival of activities throughout Brazil so that you, the tourist, can enjoy the best our various destinations have to offer in terms of unforgettable experiences,” he justifies.
STRUCTURING – Attention was also paid to the adequate preparation of the sector for the resumption of work. Last year, MTur registered the implementation of 762 infrastructure works supported by the agency in the country with a contribution of 866.2 million reais. There were also advances from the Agency-affiliated Institute for National Historical and Artistic Heritage (IPHAN). Since 2019, the municipality has completed 70 works to restore historical spaces, for which an investment of 290 million reais is planned.
Another important measure was the definition of a new tourist map of Brazil, which determines the public policy and investment of MTur throughout the country. The tool now includes 2,644 cities spread across 336 tourist regions, and has been improved in design since this year: the map can be updated at any time rather than every two years, allowing more cities to integrate the tool.
View of Lagoa da Conceisan in Florianopolis (South Carolina). Credit: Daniel Vianna/MTur Destinos
To encourage Brazilians to travel around the country, the Ministry of Tourism launched the + Credit + Tourism program this year. This initiative, in partnership with Caixa Econômica Federal, facilitates payroll deductible credit and provides sufficient installments for federal government employees, retirees and INSS retirees to purchase services from businesses such as travel agencies and accommodation facilities.
MTur’s efforts also included strengthening maritime tourism. In addition to agreeing with the federal government on the resumption of the current season, which, despite the effects of the pandemic, should generate more than 1 billion reais and create about 14,000 jobs, the agency launched this year a large incentive package that includes measures such as the release from taxes, offering credit and improving maritime infrastructure.
MTur has also implemented the Safe Tourism Program which aims to develop community actions and policies to improve the wellbeing of visitors to the country. The Pioneer Initiative includes 59 actions divided into areas of action that include public safety, prevention of sexual exploitation of children and adolescents in tourism, consumer relations in the sector, tourism transport, civil defense, health surveillance and positive communication.
Aware of the need to provide a good service to visitors, the Ministry of Tourism trained 34,000 professionals through free training in 2021. The agency has also made an innovative method of communicating in English for field workers. Based on teaching the basic expressions of the language through videos, the program “Would you like?” allows workers with a low level of education to improve communication.
FORECAST – Following the trend of increasing demand for nature tourism in the post-pandemic period, MTur has contributed to the appreciation of important assets in the country. Working with the Ministry of the Environment and the United Nations Educational, Scientific and Cultural Organization (UNESCO) secured feasibility studies aimed at establishing national parks in Ceara, Maranhao, Mato Grosso and Mato Grosso do Yug.
Viewpoint “Two Brothers” in Fernando de Noronha (PE). Credit: Bruno Lima/MTur Destinos
Another priority of the agency is to attract the attention of major global players in the industry to Brazil. The Department of Tourism Investment Portal, which collects opportunities for private action in the country, already has a portfolio of 65 tourism projects in 19 states and the Federal District. Together they amount to about 26 billion reais of planned private donations and could open over 125,000 jobs.
Pasta is also working to transform local communities into spaces more adapted to the future of the industry. The Smart Tourism Destination (DTI) pilot project brings together two cities representing each of the country’s five regions: Rio Branco/AC and Palmas/TO (North); Recife/PE and El Salvador/BA (northeast); Campo Grande/MS and Brasília/DF (Central West); Florianopolis/South Carolina and Curitiba/PR (south); Rio de Janeiro/RJ and Angra dos Reis/RJ (southeast).
The Minister of Tourism believes that the actions taken by the government of Jair Bolsonaro strengthen the perception of Brazil as a promising destination. “Our commitment to ensuring that the vast potential of the country is fully exploited is recognized even by the largest international organization in the sector, the World Tourism Organization, which is preparing to open its first regional office in the Americas in Brazil,” emphasizes Carlos. , Brit.
VISIBILITY – Strengthening the recovery in the area is also linked to efforts to promote national attributes abroad in order to increase the arrival of foreign visitors to the country. With the support of MTur, Embratur (Brazilian Agency for International Tourism Promotion) announced from 2019 the abolition of visa requirements for travelers from Australia, Canada, Japan and North America to enter Brazil.
Recently published data indicate good results regarding the arrival of foreigners in Brazil. In the first two months of this year, more than 530,000 people visited the country, according to the International Highway System of the Federal Police. And Central Bank data shows that the public’s spending in Brazil in January and February was $781 million, up 63% from the same two-month period in 2021 ($480 million).
Embratur President Silvio Nascimento is betting on strengthening Brazil’s image. “We are moving towards a full recovery of the sector and these data confirm that Brazil is an interesting and safe destination. In the United States, for example, our visa-free campaign generated US$5.7 million in sales to the country. Working together with MTur will certainly increase the number of foreigners in Brazil during the year,” he predicts.
Iguazu Falls in Foz do Iguacu (PR). Credit: Sieg Koch/MTur Destinos
By the end of this year, Embratur plans to run at least four promotional campaigns in the US, Europe and Latin America, as well as organizing fam tours, press trips and road shows, among other events. The agency must also be present at 14 major fairs in the overseas segment, as well as take advantage of the visibility of the World Cup in Qatar to organize promotional activities.
ABOUT DATE – National Tourism Day was established in 2012 with the passage of Law No. 12,625. The date is a reference to May 8, 1916, when the state of Parana demanded that the land near the Iguazu Falls be expropriated and declared public to create a park. The demand was accepted on July 28, 1916 by State Decree No. 653. Today, this place receives millions of tourists and is an icon of national tourism.
Communications Department of the Ministry of Tourism